![]() “That girl” leaves a trail of confidence everywhere she goes―with the makeup, hair, nails, and outfit to match.įor this aesthetic, embracing minimalism is key. Sometimes referred to as the “clean girl” aesthetic, “that girl” is organized, full of self-love, in top form at the gym, and a general all-round boss-babe. From laid-back, messy-haired downtown girls to sad girls who are not afraid to express the beauty of crying, here are the top four beauty subcultures taking over TikTok:Īrguably the trend that created a ripple effect for all the “girl” aesthetics, " that girl” is the perfect example of the ultimate aspirational woman. With Gen Z spending a total of 24 to 48 hours per month scrolling through the app, they are bound to find a beauty subculture to resonate with, even if only at a surface level. ![]() The power of the internet and social media then came along and began to play a big part in this new way of life, with apps such as TikTok influencing Gen Z to showcase their latest fashion must-haves, beauty secrets, and, now, subcultural aesthetics.Įach month, a new appearance-based checklist seems to make its way to TikTok for young users to cross off their to-do list, which is no surprise considering the fast-paced rate with which these videos are consumed. As the years passed, younger generations have decided to shake things up and embrace being whomever they want to be, discarding the ideal of everyone looking alike. ![]() In the late ’90s and early ’00s, everyone wanted to be an “it girl.” These girls were super cool, popular, and always striving for perfection.
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